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Industry Summary Articles

Wednesday, July 10, 2019

boohoo Goes Live with Visual Next End2End Suite

Visual Next is thrilled to announce that boohoo, leading UK online retailer, has successfully gone live with Visual Next’s End2End suite of tools for the Wholesale arm of their business.

Boohoo elected to implement the Visual Next suite in order to harmonise the Wholesale/3rd party business. The boohoo team is currently utilizing Visual Next’s PLM, ERP, VIS and BI tools to gain wider access and visibility of business processes, as well as to centralize procedures onto one platform.

Boohoo’s business processes are now completely streamlined; many of their manual processes eliminated thanks to the implementation of the Visual Next’s End2End Omnichannel Solution.

Visual PLM grants boohoo’s commercial operation total control of the product development process and workflow, while Visual ERP and Visual BI grants them access to real-time reporting and statistics giving boohoo a platform they can build on and utilise in various areas of the boohoo domain.

Dudley George, Director of Wholesale at boohoo is confident that this will offer the business a single standardised model and the ability to operate effectively while protecting the bottom-line. “Introducing the Visual Next system will foster greater productivity, giving the entire team the appropriate tools needed to deliver on the overall business direction.” He continues to explain that Visual Next was selected because of their strong and established reputation with twenty plus years of industry expertise. “Visual Next has a controlled and quick deployment process, their clear understanding of the needs of our business meant we could hit the road running with a dedicated team and resources from the UK.”

Tony Mather, Visual Next, Managing Director for Europe has exclaimed that the overall goal of this implementation was met with great success. “The Professional Services team would like to thank the boohoo group for their dedication and drive to deliver this project effectively.”

Founded 14 years ago in Manchester, northern England, boohoo has expanded quickly, listing its shares in 2014 and buying the Pretty Little Thing and Nasty Gal brands in 2017. Boohoo is tapping-in to a generation of younger consumers who shop on their mobile phones and share fashion tips through social media.

To view the original press release, please click here.

Search for Visual Next on CIMdata.com

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