InterDesign Inc. has selected Centric Software’s Product Lifecycle Management (PLM) solution.
Headquartered in Solon, Ohio, InterDesign is the parent company of iDesign and mDesign and sells bath, kitchen and home organization product solutions to over 100 countries. iDesign products are sold through brick and mortar retail locations, while mDesign is the e-commerce arm of the company.
InterDesign’s search for a PLM home décor solution was driven by their rapid growth and need to respond quickly to the market.
“The fastest-growing portion of our business is digital and direct-to-consumer,” says Christopher Quinn, President and CEO of InterDesign. “Every purchase is an opportunity to nurture customer relationships. Our commitment and need to consistently respond to evolving customer demand and trends as we bring to market new and innovative products is a cornerstone to our success; we were in need of tools to enable us to do that quickly and efficiently.”
Lauren Stark, Vice President mDesign at InterDesign, explains, “We were working with legacy systems and spreadsheets, but we lacked a cross-collaborative and cross-communicative platform. We need PLM to improve workflow efficiencies, delineate timelines and set priorities to keep us on the right path so that we can make critical decisions and launch new products, faster.”
InterDesign considered several options before selecting Centric 8 PLM.
As Quinn explains, “Centric PLM is highly adaptable, functionally intuitive and able to handle every part of the product lifecycle. The Centric team’s involvement is terrific, and they’re able to move at the speed we want.”
InterDesign selected Centric PLM to enhance product innovation and boost productivity.
“With Centric PLM, we can unlock innovation faster, by spending less time being distracted by handoffs, miscommunication and blurred lines of responsibility,” Quinn says. “We’re 100% focused on what we need to do to delight the consumer.”
“We are proud to welcome InterDesign on board,” says Chris Groves, President and CEO of Centric Software. “InterDesign joins a growing number of home décor and furnishing businesses that have selected Centric PLM, and we are looking forward to working with this dynamic, customer-focused company.”
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