IQVIA™ announced the launch of IQVIA Consumer Health, dedicated to supporting companies to drive innovation, operate more efficiently, optimize expanding product portfolios, and revitalize existing brands. IQVIA Consumer Health applies deep domain expertise, global and local regulatory intelligence, and insights that transform data into actionable strategies. This unique suite of solutions employs advanced technologies to help customers make quick, precise decisions to drive healthcare forward in a highly competitive market.
“IQVIA is committed to supporting the growing consumer health sector within the healthcare continuum,” said Prasanna Pitale, vice president and general manager, IQVIA Consumer Health. “IQVIA Consumer Health capabilities cover all aspects of the brand journey while also helping over-the-counter medicines, personal care, patient care and nutrition companies optimize their performance and ultimately give consumers better, healthier choices.”
IQVIA Consumer Health’s concept-to-consumer capabilities cover concept and strategy development, product and claim development, registration and market authorization, launch strategy and planning and commercialization and product lifecycle management.
