Enjoying wine may be an age-old pleasure, but making sure online buyers get the right wine delivered promptly is a very modern concern.
Vinomofo, founded in 2011 in an Adelaide garage with a focus on making great wines available to wine lovers and to help great wine makers grow. The company now serves half a million wine buyers in Australia, New Zealand, and Singapore. Vinomofo initially focused on marketing, customer interaction and sales while relying on a third-party to handle warehousing, logistics, stock levels and distribution.
While the service from the third party supplier was great, it was not a scalable solution. Vinomofo decided it had to take back the control of the back-office tasks, but with the help of a technology partner.
In light of this strategic change, it turned to Oracle Warehouse Management Cloud (WMS), giving Vinomofo a better handle on key data such as inventory levels and reporting. The Oracle cloud-based system lets the company check key performance indicators (KPIs) to make sure employees and the system itself meet expectations.
These automated processes enable Vinomofo to focus on the wine itself and the company’s 550,000 strong member base, rather than worrying about the logistics and back of house operations. Since using WMS, Vinomofo has been able to deliver wine three times faster—we’ll raise a glass to that!
It also allowed Vinomofo to start a new “click-and-collect” service in its Melbourne distribution center in three weeks of using the software. The system will also enable customers to mix their own cases, something Vinomofo is excited to launch within the next 12 months.
Use of the Oracle technology has improved both the accuracy of inventory stock checks and made it easier to offer same-day shipping.
According to Krista Diez-Simson, CFO and COO Vinomofo, “Oracle cloud has enabled us to focus on quality and curation whilst warehousing and distribution now take care of themselves.”
