MSC Software Corporation (MSC) today announced the launch of its new Customer Experience Centre in Pune, India. Visitors will be able to access its Virtual Test Drive simulator - the first to be open to anyone in India - and experience how immersive Virtual Reality (VR) technology can be used to understand complex simulated phenomena in a more relatable visulisation. The centre is split between two experience zones. The first focusses on MSC's Virtual Test Drive (VTD) solution, which provides a complete toolchain to simulate vehicle driving applications. VTD allows for the creation, configuration, presentation and evaluation of virtual environments for road and rail simulations. It is used for the development of Advanced Driver Assistance Systems (ADAS) and automonomus driving systems, and to create real-world scenarios for vehicle driver training simulators. The VTD zone will showcase the capabilities of the open and flexible modular platform, from the generation of 3D visualisations to the simulation of complex traffic scenarios and simplified or physical sensor models. Demonstrations will show VTD in use throughout the automotive supply chain for Software in the Loop (SiL), Driver in the Loop (DiL), Vehicle in the Loop (ViL) and Hardware in the Loop (HiL) applications, and coupled with MSC and third party or custom packages for high fidelity co-simulations. The second zone is a Virtual Reality experience zone showcasing the powerful capabilities of Cradle Computational Fluid Dynaics (CFD) suite, and how it is used to help non-CFD specialists conceptualise design choices. For example, it allows a viewer to virtualy fly over skyscrapers to understand how wind is channeled, to see air flows inside a room to understand effectiveness of simulated air-conditioning, or to look around a graphics card to understand which components are at risk of overheating or thermal fatigue. Sridhara Dharmarajan, Executive Vice President and Managing Director, Hexagon Manufacturing Intelligence, India and MSC Software Indo-Pacific, MSC Software commented on the significance of the Center, "Building a driverless car requires that an autonomous system learns to drive as good as a human. Its artificial intelligence needs to 'drive' a high-fidelity representation of the actual vehicle for billions of miles. Our VTD simulator will show customers how they can test all the systems involved to make this complex engineering challenge possible and enable close synchronization of the engineering effort throughout the supply chain. Similarly, our VR zone is designed to provide a truly immersive experience that will aid better design and engineering by including stakeholders from the beginning to the end of product development."