AMARO, the Brazilian online womenswear company, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution, and Centric Software is celebrating with the release of a success story and video. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Founded in 2012 in São Paulo, Brazil, AMARO is a pioneering online, direct-to-consumer fashion brand. AMARO sells the latest international womenswear at disruptive prices through www.amaro.com and mobile apps. Its 16 Guide Shops across Brazil allow customers to try on sample clothing in a digitally immersive environment before ordering online.
Growing at a fast pace, AMARO selected Centric Fashion PLM to replace its spreadsheet-based product development system.
“As product volumes increase, it becomes more difficult to control processes and deadlines, and also to determine which areas to optimize and where we are wasting time and energy,” says Anay Zaffalon, head of products at AMARO. “We knew PLM would give all teams one point of reference to consult while managing product launches, product development progress, costs and materials. Centric is solely focused on PLM and has historical roots in fashion, so we can be sure the company is putting all of its energy and investment into making its software the best in the industry.”
AMARO has just completed its Centric Fashion PLM implementation, and is already experiencing positive results.
“The main benefits of Centric PLM for us are data reliability, revision history, control over who accesses what information and the ease of integration with other systems,” says Conrado Depoian, product manager at AMARO. “Centric PLM is helping us to improve the agility of the product development process so that we can continue to provide a high volume of quality products to the customer.”
“Today I can see everything in one place,” says Zaffalon. “We have more consistency in information shared across different teams and different products, so we can understand information better internally and communicate more consistently with suppliers.”
“AMARO and Centric are two innovative technology companies with a lot of synergy,” concludes Zaffalon. “I truly believe Centric is the best PLM solution on the market.”
“We’re happy to announce AMARO’s successful implementation of Centric PLM,” says Chris Groves, president and CEO of Centric Software. “Like Centric, AMARO is a future-focused technology company with an innovative outlook, and we look forward to continuing our successful collaboration.”
