LIMÉ, a leading fast fashion company in Russia, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.
LIMÉ is Centric Software’s first customer in Russia, marking further growth and geographic expansion for the market-leading PLM company.
Founded in 2008, LIMÉ is a fast fashion brand that gives its customers on-trend, luxury-inspired combinable garments at affordable prices. LIMÉ has 80 retail stores across Russia, with plans to expand further in the region as well as internationally. Now incorporating Centric’s industry-leading best practices and innovative technologies, LIMÉ aims to become the number one fast fashion brand in Russia.
Dmitriy Khokhlov, CEO of LIMÉ, explains that the company decided to implement a PLM solution to provide a foundation for their ambitious growth strategy by streamlining information access and communication across the organization:
“We have invested in a lot of cutting-edge IT infrastructure and business intelligence tools for planning, but with all departments using different IT tools we suffered from a lack of transparency, out of date information, slow data handling and poor communication with our suppliers.”
“Centric Fashion PLM will provide us with a central platform to orchestrate product-related information in order to increase the speed of product development, improve cooperative work across internal teams and enhance collaboration with suppliers. To expand in a fast and sustainable way, a modern PLM solution is crucial in order to get everyone on the same page.”
LIMÉ carefully considered many different PLM solutions before selecting Centric Fashion PLM. The platform will be used by both LIMÉ’s internal teams and external suppliers.
“Centric Software is working with an impressive array of global brands. We were immediately impressed by Centric Fashion PLM’s out-of-the-box functionality, capabilities for visualization and ability to handle workflows,” says Dmitriy. “Using Centric Fashion PLM, we will be able to provide our customers with more trendy garments, faster and at a better price point and level of quality. By improving LIMÉ’s offer to our customers and fulfilling their expectations, we will drive our growth strategy. Not only will we have happy customers, but we’ll have happier employees as well, through streamlining our operations and making their lives easier!”
“We are thrilled to welcome LIMÉ as our first partner in Russia,” says Chris Groves, President and CEO of Centric Software. “Russian fashion brands are seeking innovative technologies and best practices to support their growth strategies and LIMÉ is proof of how Centric Fashion PLM plays a central part in building brand presence and profitability. We look forward to growing our partnership with LIMÉ.”
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