MAXRIENY is a CC Universe brand, and was co-founded by Kevin Wong and his wife, Sara Wong. The brand had specific target segments in mind right from the start — fans of European medieval castle themes and fantasy elements. In just five years, sales surpassed 0.7 billion RMB in China’s already saturated ladies apparel market.
Kevin Wong, Founder and CEO of CC Universe reflects on the product development challenges presented to their multi-business brand:
“Our multi-brand and multi-business model corporate development strategy would have created an enormous workload if we continued to operate with disparate systems and offline data. The company’s priority is establishing a sharing platform that allows us to store all product creative and data.”
Today, with Centric’s Fashion PLM in place, there is a streamlined way for CC Universe to obtain consistent data. Team members can track product development by brand and business model, which greatly improves the management capacity of their Product Center.
Adrian Lian, who heads CC Universe’s IT Department, comments on Centric’s synergy with innovation, “Centric Fashion PLM has always been at the forefront of applications and innovations in the fashion and retail industry. The PLM system provides a fundamental platform for integrating upstream and downstream supply chain systems.”
We use cookies to help provide you with the best possible online experience.
By using this site, you agree that we may store and access cookies on your device.
You can find out more and set your own preferences here.
