K-BOXING, the leading Chinese menswear company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Founded in 1980, K-BOXING is a leading menswear brand in China. K-BOXING is headquartered in Shanghai and focuses on business and casual men’s clothing, with jackets as its core product category. By 2016, K-BOXING had been selected as one of ‘China’s 500 Most Valuable Brands’ for 13 consecutive years. K-BOXING has more than 2,000 branded stores across China.
K-BOXING decided to invest in menswear PLM to effectively compete with international and domestic companies who are stepping up digitalization across product development, manufacturing, supply chains and marketing.
“The information flow within our enterprise has never been smooth. Product sales data was not being fed back to the design and research departments in time, making it difficult to implement a quick-response research and development model,” says Hong Boming, CEO of K-BOXING. “As the wave of digitalization rolls in, K-BOXING must keep up the pace and embrace the future.”
“Centric PLM is the consistent choice for many famous brands in China and across the world,” says Hong Boming. “The flow between our existing research and development, supply chain and sales systems will be opened up through our PLM project to lay a solid digital foundation for K-BOXING. Many impossibilities can be made possible with the help of Centric PLM.”
Centric PLM is expected to digitalize K-BOXING’s product research and development department, promote more efficient cross-departmental collaboration, improve the accuracy of product introductions to meet market demand and reduce the risks of commercial decision-making.
Hong Boming, CEO of K-BOXING, concludes, “In today’s market, digitalization is the weapon for future competitiveness that K-BOXING needs to forge. Promoting the process of digitalization will be our unswerving strategy for the next few years.”
“We are very proud to announce that K-BOXING is our fiftieth partner in China,” says Chris Groves, President and CEO of Centric Software. “K-BOXING is determined to implement a total digital transformation, and we are delighted to work with them to create a strong foundation for competitive growth.”
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