Applause announced a new partnership with Infosys, a global leader in next-generation digital services and consulting, to provide broader end-to-end digital experience testing services to clients.
The partnership combines Infosys’ behind-the-firewall validation with Applause’s white-glove crowdtesting approach to deliver tangible results for clients across three focus areas — getting closer to customers, increasing development velocity and delivering high-quality digital experiences.
Key benefits of the joint solution include:
- Increased speed and scale to test in multiple geographies simultaneously
- Domain and subject matter experts available on demand
- Shorter user experience testing and feedback cycles with actionable results available in real time
Clients are already leveraging the solution, with a leading US-based credit card company using it to launch a new card promotion. The promotion was built and hosted by Infosys, and then tested in eight cities by real client customers who were part of a vetted team managed by Applause. Within 10 days, the team identified misclassifications for 15% of the tested transactions and was able to fix the back-end defects before they appeared on cardholder statements. The joint approach enabled the credit card company to deliver a fast and flawless roll-out of the new bonus promotion, driving high customer satisfaction while limiting customer service costs associated with launching a flawed promotion.
The Applause-Infosys partnership will deliver brands accelerated feedback from a full suite of testing capabilities that fit seamlessly into clients’ Agile processes, allowing them to test more frequently, with better device coverage, even faster.
“We invented the crowdtesting category over a decade ago, and we are the place that digital leaders turn to ensure their new customer experiences work flawlessly – on every device, in every language, in any location,” said Doron Reuveni, founder and CEO of Applause. “Every new release and digital experience – whether it’s an app, chatbot or omnichannel purchasing experience – should be tested by actual users in real-world situations. Together we can ensure a broader set of clients can easily access these essential solutions.”
Mohit Joshi, President, Infosys, said, “The relationship with Applause strengthens our ability to offer clients the highest-quality digital testing services. This will ensure that our clients’ digital experiences are validated by real customers and highly vetted testers before new features are released into the market thereby improving our clients’ customer satisfaction ratings.”
To view the original press release, please click here.
