EFI™ Optitex®, Electronics For Imaging’s global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its partnership with Fashion Enter Ltd., a UK training and technical skills development center for the fashion and textile industry, who implemented EFI Optitex 3D solutions into their course curriculum.
Established in 2006, London-based Fashion Enter Ltd. (FEL), is a veritable “all-in-one” technology hub for the fashion and textile industry, offering multiple training and technical skills development services, encompassing the entire design to production cycle. A not for profit, social enterprise, FEL also provides apprenticeships and adult learning at the ESFA and SEG approved technical centre supported by Haringey Council, Mayor’s Good Growth Fund and Asos.
To help lay the foundation for the UK’s fashion and textile industry on its imminent journey towards digital transformation, FEL was determined to close the mounting skills gap in both industry and academia and offer UK professionals hands-on experience and exposure to 3D digital design tools. With a keen understanding of the market’s growing need for speed, flexibility and shifting demands, in September 2019, FEL selected EFI Optitex as their 3D technology partner. FEL sought after advanced 3D solutions that would enable them to implement innovative digital design courses, apprenticeships and bespoke training, including collaboration with leading fashion retailers, such as Marks & Spencer, ASOS, Next, and many others.
After a short but highly intensive training period FEL implemented EFI Optitex 3D into their design and production processes, including pattern design and 3D tools for design and fitting. Since its implementation only six months ago, FEL have already reaped the benefits of EFI Optitex 3D fully-digital design, from sampling and grading, through to production. During its preliminary implementation phase, EFI Optitex 3D will enable FEL to deliver a wide range of accredited 3D design courses and forge collaborations with new customers, a result of EFI Optitex 3D’s intuitive design tools, ease of use, and time and resource savings.
“Fashion Enter strives to be a center of excellence in both quality garment manufacturing and skills training,” said FEL Founder and 35-year UK fashion industry expert, Jenny Holloway. “EFI Optitex has given us a strong and reliable 3D toolset, not only to maintain, but to strengthen our position as a leading UK training and technical skills provider.” Holloway added, “We welcome a long and mutually beneficial relationship with EFI Optitex, as we forge ahead to help bridge the digital divide in the UK’s fashion and textile industry.”
Amir Lehr, EFI Optitex General Manager, commented, “We are proud to support Fashion Enter’s objective to diminish the skills gap in our industry, and to help them consistently inspire the future of UK fashion. As an end-to-end 2D-3D technology partner, we strive to deliver quality solutions that enable our customers to embrace digital transformation. Today, with EFI Optitex, digitization is fast becoming the focal point of FEL’s training and technical skills development offering.”
