HALLHUBER GmbH was founded in Munich in 1977. At the time, the concept of young, trend-conscious brands was still scarce. Today, HALLHUBER is one of the most important vertical fashion brands for self-confident and sophisticated women in Germany, with an internationally connected design team producing up to 26 new collections every year. HALLHUBER sells its range in over 380 stores and sales areas in Germany, Austria, Switzerland, Italy, the Benelux countries, Poland, Great Britain, and Ireland as well as its own online platforms in Germany, Austria, Switzerland and France. The company has consistently pursued its market position in the “Bridge-to-Premium” category over the past 40 years.
With a new collection every two weeks at HALLHUBER, the margin for production error is small in a retail world where there is a growing consumer demand to be on-trend and on-time. Felix Gross, Head of Project Management says an outdated PDM solution was creating internal inefficiencies and hindering the ability to make the strategic decisions required for fast-paced collections.
“We were mainly using spreadsheets, email and a very old-fashioned PDM. None of these systems spoke to each other, so there was a growing need to reevaluate and streamline our design processes in order to save time and minimize mistakes. We wanted to reduce the number of tools we were working with to just one. That’s where Centric stepped in.”
By incorporating information from previous collections, Centric PLM saves teams hours usually spent searching for crucial data. Increased visibility and efficiency at every stage of product development maximizes time to value, ensuring quantities and quality are on track to meet promised delivery and fulfillment commitments.
Commenting on Centric’s position as Fashion PLM market leader, Felix Gross says, “The single most important metric for us is time to value, ensuring that our teams spend more time on using their talents so we can explore new ideas and expand into new categories, while making smarter, more strategic product decisions. It’s transformational for us to build this partnership. Centric is constantly developing new product features and effective growth strategies we can benefit from.”
“We are very excited that HALLHUBER has chosen to partner with Centric,” says Chris Groves, President and CEO of Centric Software. “We look forward to supporting their progress, designing and delivering beautiful products for an increasingly dynamic and competitive female fashion industry.”
