Founded in 1995, HOPESHOW is a brand targeting urban women aged 25-40 that belongs to the Hangzhou-headquartered Hongjin Fashion Group. The group has a national sales network of 1,600+ outlets, employs 4,000+ people and makes in excess of 10 million garments every year.
Seeking to organize product data and optimize decision-making, HOPESHOW decided to implement a PLM solution. Centric Fashion PLM was selected for its real-time online operations, visual interface and synergy with other enterprise solutions.
Ms. Liu Hua, Founder and Chairperson of HOPESHOW, explains, “We could not rise to market challenges with our basic R&D model. Fashion brands need a digital R&D model to help design and R&D teams maximize their expertise, optimize business processes and improve work efficiency, while maintaining a balance of creativity and newness combined with the voice of the customer.”
With Centric PLM, teams can make rational decisions using detailed, organized, up-to-date product data. Preparing for a buying session used to take seven days, but now takes seconds.
“Centric Fashion PLM allows all teams to track the entire development process of each style,” explains Ms. Wang Xiulan, Product Director of HOPESHOW. “At any stage, delays or problems can be handled right away. It also gives us complete transparency on the detailed prices of fabric and trims. That helps us accurately estimate costs at the initial stage of development and ensure profit margins.”
Centric PLM has since been adopted by H’S, another brand in the group, and HOPESHOW intends to implement advanced applications for planning, 3D design and more.
“We’re delighted that HOPESHOW is experiencing great results,” says Chris Groves, President and CEO of Centric Software. “HOPESHOW is a future-focused brand that is using Centric PLM to power strategic decision-making and better meet consumer demand.”
