Headquartered in San Francisco, bra company ThirdLove was established in 2012 after co-founder Heidi Zak experienced frustration that not one of the bras she owned fit properly. So she set out to make her own bra. ThirdLove uses a Fit Finder® which asks the right questions to give women a perfect fit in 60 seconds. They pioneered the half-cup, with inclusive sizing, making an astounding 80 different sizes available in core styles.
Now, with Centric SMB, Centric Software’s cloud-based, SaaS solution for small to medium enterprises, ThirdLove has a central digital repository where they can find all product data, their processes are clearly defined, their tech packs are virtually error-free, ensuring operational excellence and sizing consistency.
When the market disruption caused by COVID-19 took hold, ThirdLove was readily able to pivot from growth to profit due to having Centric SMB in place. They ramped up their efficiency, continuing operations with a leaner crew, while correspondingly making a seamless switch to remote-working.
