TraceParts, a world-leading supplier of digital content for engineering, has announced excellent results for its digital marketing services in 2020.
TraceParts is well known for its TraceParts.com CAD content platform, which allows parts manufacturers and distributors to publish their 3D catalogs. Once the CAD models of their products have been uploaded, they can be downloaded by millions of engineers and designers around the world. In addition to its 3D catalog publication solutions, TraceParts also provides digital marketing services for marketing professionals looking to target industrial engineers and designers.
The marketing email service allows them to accurately define the target contacts, such as segmenting by center of interest (mechanical CAD, CAM, prototyping, 3D printing, electric and electronic CAD, etc.), sector of activity (mechanical engineering, automation, special machinery, etc.) or type of product downloaded from the TraceParts.com CAD content platform.
With over 900,000 opt-in contacts in over 49 sectors of activity, the TraceParts database is considered to be one of the highest quality bases in its sector.
Drawing strength from over 20 years’ experience in digital marketing, TraceParts generated in excess of 18,700 leads last year for its customers, representing an increase of more than 13% compared to 2019! A combination of targeted and segmented email campaigns with pre-completed forms produced an average of 95 leads per campaign. TraceParts sent those leads straight to its customers, so that they could feed them into their CRM systems or pass them onto their sales teams.
The digital marketing experts at TraceParts can leverage their in-depth knowledge of the profiles of the engineers and designers registered on the TraceParts.com platform, as well as insights into their practices for searching, selecting and downloading CAD models from industrial parts catalogs. They can use that information to advise and guide their customers in choosing the right segmentation criteria and achieving superior performance with an average open rate of 21.4% in 2020 and a click rate of 3.2% per campaign.
Despite the health crisis caused by the COVID-19 pandemic, the TraceParts digital marketing teams continued to achieve excellent results in 2020, thereby proving that generating leads is still high on the priority list for marketing professionals. Harnessing digital technologies is vitally important at a time when it is difficult or even impossible to meet up with prospects and customers.
