Vertex Software announced that Eric Sterling, the previous Senior Vice President and General Manager of Teamcenter at Siemens Digital Industries Software, was named as an advisor to the company. In this advisory role, Sterling provides direction on the company’s go-to-market programs, strategic partnerships, and product roadmap. Eric brings over 25 years of leadership experience in sales, service, and marketing PLM products at the enterprise level in discrete manufacturing. In his most recent role as Senior VP, Sterling oversaw the integration of Mentor Graphics into the Siemens DISW business unit.
“Eric brings extensive knowledge and experience of the common challenges that the world’s leading manufacturers face every day,” says Dan Murray, Vertex Software Founder & CEO. “With his direction and consultative approach, we will be able to deliver the best possible solutions for our customers. We are delighted to have him on our team.”
“Out of all my experiences over the last 20 years, I’ve observed that the true value is found when a solution can make things easier for the end user,” says Sterling. “What Vertex is doing is extremely unique and innovative, and I strongly believe that their ability to make things easy for the end user is unparalleled. I’m honored to join this team and help guide them towards success.”
Prior to serving as Senior Vice President, Sterling also served for over a decade as Vice President in a variety of roles, including Global Marketing, Portfolio Marketing, and Automotive Marketing. Before that, Sterling was the VP of Sales and Services at Engineering Animation, Inc (EAI), where he led the integration and deployment of EAI’s technology at large enterprise customers including GM and Ford Motor Company.
