BGZ brands, the device accessory company, has selected Centric Software’s Product Lifecycle Management (PLM) solution, Centric SMB for emerging brands. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in 2002 and headquartered in Lehi, Utah, BGZ brands began as NLU Products, a screen protection company for the original handhelds and PDAs. It grew quickly with the evolution of smartphones and has become a leader and innovator in the industry offering a wide variety of protective solutions for mobile devices. Through acquisitions and the development of new brands, BGZ brands became the powerhouse parent company to three distinct brands of elevated value and quality: BodyGuardz, Lander and Moxyo.
The company’s rapid growth necessitated greater efficiency and the tools to manage a growing portfolio of products and customers. Clark Bailey, Director of Engineering and Product Development says, “The organization has grown over the last four years. We manage eight product categories that are becoming more complex and our current tools like email, excel or Google docs just can’t keep up with the pace we’re moving.”
BGZ brands set out to find a PLM solution to handle their increasingly diversifying business, choosing Centric SMB over others as the best fit. Says Bailey, “I’ve had experience in the past with PLM systems that weren’t designed to keep up with the rapid pace of the consumer goods industry.” He continues, “And Centric just feels much more intuitive. We found it to be extremely robust and flexible, with a short learning curve for our employees. The interface is similar to a spreadsheet with tabs, which is way easier to learn than a bunch of random clicks and proprietary nomenclature.”
When Centric SMB is implemented, it will serve as a central repository for everyone, including new employees with different backgrounds. Bailey explains, “We continue to grow and everybody has their own preferred way of doing things. There’s a lot of tribal knowledge around the organization, so in addition to managing more complicated projects, PLM centralizes all the information in one source of the truth.”
BGZ is relying on Centric PLMTM to increase data validity. Bailey says, “Within our organization right now, there are many touch points and systems. Having one system will streamline and simplify.” He talks about his department. “I am in the Product group. We are creating information that should flow seamlessly through the other systems and keep everything accurate. Centric PLM is going to integrate with our ERP and Adobe to achieve that workflow automation.”
Chris Groves, President and CEO of Centric Software says, “We are pleased to be BGZ brands’ digital transformation partner. They are a rapidly growing company, expanding into new categories and we are honored by the trust BGZ has placed in Centric as they continue their growth trajectory.”
