Woolpert has hired Carol Zuber-Mallison, a technical communications consultant who specializes in data visualization and informational graphics. Zuber-Mallison is adept at accurately and efficiently converting data and text into clear and engaging visuals for a variety of clients and deliverables.
Zuber-Mallison began her career as a copy editor at the Fort Worth Star-Telegram, made her way into the art department and moved on to become the news graphics editor at the Dallas Morning News before transitioning into a successful, 30-year freelance career.
“Working in newspapers was fun but hard. When we decided to have kids, I started freelancing on the side and found myself swamped with constant needs for infographics, maps, dressing up PowerPoints, etc.,” Zuber-Mallison said. “I really enjoyed the multitasking and the variety of subject material, which reminded me of newspapers. I’ve worked on everything from the impact of climate change with the National Audubon Society to doing annual reports for ExxonMobil.”
At Woolpert, Zuber-Mallison will support the diverse needs of the strategic consulting team, which delivers advisory services to owners, stewards and developers of the built and natural environments. The team works from coast to coast, helping manage resources and optimize processes for clients across the country while supporting the firm’s architecture, engineering and geospatial (AEG) initiatives.
Zuber-Mallison said clients and projects at Woolpert have a vast amount of rich content that will benefit from being shared visually.
“People don’t always want to read the 300-page report, even if it does contain immensely valuable material,” Zuber-Mallison said. “They have a need for infographics, process diagrams, ArcGIS story maps and other graphic materials that will effectively convey their messages. I’m excited to work with this team and to help them share their great work.”
Woolpert Strategic Consultant Christina Parr said Zuber-Mallison’s rare combination of graphics, editing and GIS skills are exactly what Woolpert needs.
“Carol studied under David W. Allen, who literally wrote the book on ArcGIS, and she recently completed an internship with the Smithsonian on GIS and BIM (building information modeling),” Parr said. “Like so many on this team, Carol has spent her career amassing a wealth of experience that has led her to this strategic role. We’re delighted she joined the firm, and we are excited to see how good she makes us look!”
