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Industry Summary Articles

Tuesday, November 02, 2021

Impossible Sensing Selects Canvas Envision to Power Interactive Product Communication

Canvas GFX, Inc, announced that space tech pioneer and NASA contractor Impossible Sensing has deployed the Canvas Envision interactive content and collaboration platform to scale interactive customer engagement in the wake of the pandemic.

Impossible Sensing, which develops autonomous exploration tools for use in deep space and deep ocean environments, will use Envision to create interactive content which allows prospective customers and partners to manipulate embedded 3D CAD models of its products. It will also position Envision as a communication and collaboration hub for internal stakeholders and ecosystem partners.

Canvas Envision makes it easy for anyone to create rich visualizations of 3D CAD models which can be accessed through any browser. Content created in Envision allows viewers to interact with embedded models by rotating and panning, isolating,or ghosting individual parts, and exploding assemblies.

Impossible Sensing Founder and CEO Pablo Sobron said that allowing customers to interact with product models is a powerful way of bringing a product and its potential to life.

“With Envision we connect with our audience at a deeper level. We can now create much richer content in a way that helps our audience better understand our product because we can show things we couldn’t show before. Interactive content, such as we create with Envision, creates an emotional connection with our customers. They can imagine their life with our product from the very beginning and immerse themselves in what we are doing, helping us to develop the product for them," he said.

"Before the pandemic I would take a 3D-printed model to meetings. Now I can use Envision to let the customer feel the product – and,since I don't have to travel, I can do 20 meetings a week instead of two.”

The announcement reflects increased adoption of Canvas Envision in the space industry. “The Space technology sector can be incredibly fast moving,” said Canvas GFX CEO Patricia Hume. “The ability to rapidly communicate a product’s value, function, and use is essential, and interactive content is one of the most effective ways of doing this. We are proud to be working with Pablo and his team at Impossible Sensing, and we look forward to supporting them on their remarkable journey.”

To view the original press release, please click here.

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