Guangzhou Restaurant Group, the renowned Cantonese food company, has selected Centric Software’s Product Lifecycle Management (PLM) solution for its Likoufu brand. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in 1935, Guangzhou Restaurant is well-respected as a leader in Cantonese cuisine. The Guangzhou Restaurant Group was established in 1991 and is recognized as one of China’s top ten food and beverage companies. Likoufu Food Co., Ltd. is a large-scale modern food production enterprise under Guangzhou Restaurant Group that produces hundreds of food items across eight product lines for the Likoufu brand.
The food industry has increasingly turned to PLM to achieve structured data management and improve R&D to respond to market competition with stronger product innovation. Likoufu previously conducted R&D project management both online and offline, experiencing issues in process control, data utilization and resource integration. The company urgently needs to build a digital platform that covers product demand to product launch to coordinate R&D and improve business efficiency. Deeply impressed by Centric Software’s professional industry insights and rich informatization project experience, Likoufu selected Centric Food and Beverage PLM.
With Centric PLM in place, Likoufu expects to improve the efficiency and quality of R&D operations, better control processes and deliverables, realize cross-departmental information sharing, enhance data security through version management and permission management in the R&D process, improve the integrity and utilization of R&D data assets to conduct comprehensive product data analysis and continuously boost product innovation capabilities.
Tang Wensheng, Chief Information Officer, and Huang Dayao, Business Director of Guangzhou Restaurant Group, say, “This is a very valuable opportunity for Likoufu to learn from industry-leading technologies and excellent business cases from all over the world. We look forward to working together with the Centric Software team and believe that the PLM project will be successful.”
“We are proud that Guangzhou Restaurant has placed their trust in us to contribute to the growth of the Likoufu brand,” says Chris Groves, President and CEO of Centric Software. “More and more food and beverage businesses are realizing the transformative potential of PLM, and we relish working with the Likoufu team to make this project a benchmark in the food industry.”
