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Wednesday, January 12, 2022

Nemetschek Group Expands Leading Position in Massive and Strongly Growing 3D Animation Industry with Maxon´s Acquisition of Pixologic

The Nemetschek Group announced that its brand Maxon, a leading developer of professional 3D software solutions, has successfully closed the acquisition of Pixologic Inc., Los Angeles, USA. Pixologic are the creators of the Academy Award-winning sculpting and painting software ZBrush. The ZBrush team brings decades of 3D industry expertise to the Maxon organization and also enables Maxon to play an important role in the huge, rapidly growing gaming industry.

ZBrush is used by respected film studios, game developers, designers, advertisers, and illustrators around the world. The industry’s top creatives have employed ZBrush for a number of notable movies, such as Dune, Star Wars, Avatar, Game of Thrones and many more. Pixologic is a fast-growing and highly profitable company with an operating margin above the Nemetschek Group average.

After the successful integrations of Redshift and Red Giant, this acquisition is a perfect and logical strategic move that substantially completes Maxon’s product line with 3D sculpting and painting expertise. It also firmly positions the company as an industry leader for providing superior creative tools to digital artists to the dynamically growing, €16 billion 3D animation market.

“With this step, we are amplifying the innovative and creative possibilities of our customers,” stated David McGavran, CEO of Maxon. “By combining our world-class tools and people, we hope to delight creative artists with an ever-expanding and powerful toolset for their needs. With our enhanced portfolio, we aim to revolutionize the industry while also playing a crucial role in the huge emerging Metaverse market.”

“We are excited to start working with the Maxon team,” said Ofer Alon, Founder and Visionary of Pixologic. “Our synergies are undeniable – both companies share a great tradition of outstanding products, innovation, and a passion to serve the creative community.”

“This is a big step forward for the Nemetschek Group as we are significantly expanding our leadership in 3D software solutions for artists and creative minds. The acquisition is a perfect match, which comes at the right time for us to take advantage of heightened market opportunities in our media segment,” said Dr Axel Kaufmann, CFOO and spokesman of the Nemetschek Group.

To view the original press release, please click here.

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