Centric Software® is delighted to announce the release of a success story about its customer, Frankies Bikinis.
Frankies Bikinis, the beachwear lifestyle brand is based in Venice, California. Founded by Francesca Aiello in 2012, she went from creating bikinis for friends, to debuting at Miami Swim Week in 2014 as the youngest designer ever to do so. Frankies designs are sported by supermodels and celebrities like Gigi and Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner, and JLo.
Kalin Mowry, Director of Production and Development brought big changes to the product development process. Recognizing the need to move away from spreadsheets and email, she also aimed to move the design and development from third-party contractors to in-house. Mowry built a case for PLM as well as an in-house team. “Not only did we need a great design and development group, we needed a system to track and accelerate it. The spreadsheets and basically all of the archaic ways of tracking weren’t really suitable for how quickly we were growing.”
Now, they have all their product data in a central, digital hub and communication among team members is efficient. Every department is using Centric PLM to execute tasks from concepting, design, development and SKU creation to CAD, costing and setting pricing for both retail and wholesale.
