BONITA, renowned fashion retailer catering for the over-50s market segment, has selected Centric Software‘s Product Lifecycle Management (PLM). Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
BONITA was founded in 1969 and offers contemporary, feminine fashion for everyday wear. Headquartered in Germany, BONITA is now a household name with 500 stores located across Germany, Austria, Switzerland and the Netherlands. The business prides itself on exemplary customer service and currently employs 1,800 staff across Europe.
“Although the business is recognized as a high street leader, BONITA now has its sights set on digitalization in order to respond to shifts in consumer behavior and keep pace with the changing marketplace,” Ursula Claus, Head of IT at BONITA elaborates.
“Our consumers are increasingly moving online, so BONITA is in the process of implementing a full omnichannel strategy. The overall objective of BONITA is to become a ‘best friend’ to our customers and we aim to provide a holistic, 360° approach across all touchpoints and our IT systems need to support this.”
After an internal reorganization, BONITA needed a PLM solution to manage their business processes as a ‘single source of the truth’ that was also capable of corresponding to the needs of specialized departments such as design and textile engineering.
“Our teams were already familiar with Centric PLM thanks to a system integration with our former parent company Tom Tailor. We wanted to build on this experience and apply best practices to the BONITA IT landscape,” reflects Ursula Claus.
“I’m thrilled that BONITA has chosen to partner with Centric Software in their journey towards digitalization,” comments Chris Groves, President and CEO of Centric Software. “Centric PLM will empower BONITA’s business to expand omnichannel distribution and keep pace with the changing world of retail.”
