Accenture has completed its acquisition of Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing. The move strengthens Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across consumer goods & services, telecoms and financial services industries and family-owned conglomerates in Southeast Asia. Financial terms of the transaction previously announced on August 8, were not disclosed.
Ranked as one of Indonesia’s top three creative and most inclusive agencies in 2021, Romp boasts strong local knowledge and expertise in brand communications, design and digital operations. It has successfully transformed brands of all sizes and across industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google and Godrej.
The acquisition of Romp adds more than 150 people to Accenture, enhancing Accenture Song’s brand and marketing expertise and reinforces its ability to help clients embrace new frontiers such as the metaverse and become relevant, experience-led organizations. It also strategically aligns with Accenture’s business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth.
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