CGS announced Diltex Brands has selected the award-winning, industry-leading BlueCherry®Shop Floor Control module to modernize its manufacturing operations. Founded in 1949, Diltex has more than 70 years of experience in the lingerie market. The company is recognized as a leading fashion company in Mexico and Central America; with a consumer-driven vision, focused on brand building, quality products and superior customer service.
“For Diltex Brands, digital transformation and innovation have been constant since day one and have been a key driver in our success and leadership position in Latin America,” said David Romano, Director for Diltex Brands. “From helping us deliver an outstanding shopping experience for customers to improving communications to increasing employee productivity, the right technology has been a true competitive advantage. We expect the implementation of BlueCherry Shop Floor Control to further our leadership position by providing the production floor management, reporting, and visibility needed to drive operational efficiencies, increase productivity, and improve customer service.”
Diltex Brands has grown to more than 7,000 employees across seven vertically integrated, world-class manufacturing facilities and one distribution center across Mexico. Through 265 owned stores, over 3,000 retail stores (including Walmart, Sorianoa and Suburbia), and 120,000 catalog resellers, the company provides customers with hundreds of brands including Fruit of the Loom, Etam Paris, Dave’s Bridal and its own brand, Ilusion®.
“Diltex is just the latest example of a leading brand and manufacturer that has joined the BlueCherry Shop Floor Control roster of customers, modernizing their factory floor to drive growth and obtain a competitive advantage,” said Paul Magel, president of Application Solutions division for CGS. “Pressure from consumers and brands for deeper insights and real-time supply chain visibility are driving manufacturers to adopt production management systems at a rapid pace. Diltex is uniquely positioned to leverage our solutions to further its leading market share in woman’s apparel and lingerie across Mexico. We look forward to a long and mutually successful relationship with David and the Diltex team.”
