ALOHAS, the world’s first sustainable on-demand fast fashion brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
ALOHAS was founded in 2015 in Hawaii by current CEO Alejandro Porras. Originally, ALOHAS focused on reinventing the traditional Spanish Espadrille. After receiving acclaim in Hawaii, the brand grew its product range to include ready-to-wear, handbags and jewelry, as well as their range of finely crafted shoes.
After experiencing rapid growth, it became clear to ALOHAS that they needed to upgrade their digital solutions in order to streamline and condense production timelines.
“Teams were working in Google Sheets and Excel, which are prone to errors and can often lead to confusion regarding version control and product status,” says Jordi Marzà Capel, COO at ALOHAS. “We wanted to give our teams better tools, so they can work more effectively and create better products.”
Although their legacy ERP system was equipped with a PLM module, ALOHAS needed a more robust, fashion-focused solution. They carefully evaluated five PLM vendors before selecting Centric PLM.
“I liked that Centric had deep expertise in the fashion industry, is cloud-based, very easy to use and is customer-oriented,” shares Jordi Marzà Capel.
ALOHAS has deployed Centric PLM rapidly across the entire company and is seeing improvements in product quality, customer experience and sustainability. They will also feed data directly from Centric PLM into their e-commerce system, ERP, warehouses and B2B portal to radically transform their processes.
“We have much more control over materials and product changes and we are able to keep track of sustainability features within Centric PLM,” says Jordi Marzà Capel. “All of the product material and development information we collect in Centric PLM can also be made available to our customers on our e-commerce platform. Centric PLM is helping us better understand the behaviors and preferences of our consumers.”
By working within a ‘single version of the truth’, ALOHAS will streamline product data sheets from development to delivery. Centric PLM’s table of measures feature means customers will find their perfect fit with every product, enhancing the customer journey.
“Centric PLM will enable us to maintain our growth trajectory and we anticipate launching three to four times more products by 2023,” says Jordi Marzà Capel. “ALOHAS will leverage product data across the entire organization and use it in our data science and artificial intelligence projects to grow the business.”
ALOHAS also utilizes the power of Centric PLM to store all information on factories, audits and CSR certifications, which is crucial for their sustainability initiatives.
“We are thrilled that ALOHAS is now using Centric PLM to drive their omnichannel strategy,” says Chris Groves, President and CEO of Centric Software. “We are proud to partner with this cutting-edge fashion brand as they propel their growth trajectory.”
