Picture Organic Clothing, a French technical outdoor clothing specialist, has chosen Centric Software®’s Product Lifecycle Management (PLM) solution to power their digital transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Picture Organic Clothing was founded in 2008 in the French city of Clermont-Ferrand by Jérémy Rochette, Vincent André and Julien Durant, three childhood friends with a passion for skiing, snowboarding and surfing. The company offers four product categories: ski and mountain sports, urban fashion, water sports and accessories.
As a fast-growing company, Picture Organic Clothing needed to re-structure their ways of working to optimize the sharing and quality of data, and also to streamline communication between their design & development teams and product managers.
“We were wasting too much time on basic, low-value-added tasks. A collection requires updating nearly 400 files – Excel, PDF, PowerPoint, Illustrator… We want to focus more on analysis and strategy, sourcing and developing innovative materials, styles and the aesthetics of collections,” explains Maxime Lemaître, product manager for luggage and accessories. This synergy will reinforce sustainable initiatives and the product catalog the company provided to over 2,000 customers worldwide. “Centric PLM® will also allow us to simplify the management of our material certificates.”
Several factors were decisive in Picture Organic Clothing’s choice. Centric’s Adobe® PLM Connect was particularly attractive to the company, “The power of the Adobe Illustrator connector will revolutionize the way we work. It’s the most powerful connector on the market and has the advantage of being bi-directional. Thanks to that, our designers and developers will save a lot of time.”
The company considered the solution’s user experience, as well as Personalized Dashboards for each user to be key aspects for adopting the Centric PLM solution. “What we liked most about Centric PLM is the possibility of scaling the solution according to the evolution of our processes and the market, but also in line with our diversification strategy. In particular, the structuring of a new category of cycling clothing”.
Finally, Centric PLM’s customer references and glowing reviews reassured Picture Organic Clothing about their choice. “Centric PLM is used by 90% of the major players in the outdoor industry, and it is clear that the Centric teams know how to implement this type of project.”
“We are proud to have been chosen by Picture Organic Clothing, a committed brand with a strong focus on continuous improvement,” said Chris Groves, President and CEO of Centric Software. “With Centric PLM, Picture Organic Clothing will have consistent and objective data to help them achieve even greater success, while continuing to be environmentally responsible.”
