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Dassault Systèmes announced Urban Renaissance, the most recent installment in its “The Only Progress is Human” initiative to shape a better future. Urban Renaissance showcases Dassault Systèmes’ vision of the city of tomorrow through an innovative 3D video mapping projection designed by Korean artist and researcher Yiyun Kang and projected onto the Dongdaemun Design Plaza in Seoul. “‘Geofuture’ is my large-scale public projection work that maps the DDP in Seoul. Inspired by Dassault Systèmes’ vision of designing our city, this project imagines our future life that will be realized by sustainable innovation,” said Yiyun Kang. “The city of tomorrow needs to be resilient to be sustainable. We need new solutions that enable citizens to benefit from a virtual twin of their city to test solutions in the virtual world before implementing them in the real world,” said Victoire de Margerie, Vice President, Corporate Equity, Marketing & Communications, Dassault Systèmes. “Urban Renaissance will explore how sustainable cities can thrive as urbanization increases. For this, we chose the vibrant city of Seoul, and to collaborate with Yiyun Kang, an exciting, renowned local artist who reflects our vision of urban renaissance – a vision for the sustainable and healthy city of tomorrow.” The reveal of Urban Renaissance and a related talk show will be broadcast during a live event on LinkedIn, YouTube and Dassault Systèmes’ website on January 31 at 17h00 CET. Viewers will have the opportunity to discover the artist’s monumental artwork projected onto the Dongdaemun Design Plaza and learn what the city of tomorrow will look like according to Dassault Systèmes and experts such as Bogdan Zaha from Zaha Hadid Architects. The virtual twin experience of a city improves quality of life for its citizens With growing populations and an increasing number of climate issues, cities need to be more sustainable and healthy in all aspects, while also continuing the pursuit of a better quality of life for all. This will be possible by creating sustainable buildings, using renewable materials, involving citizens in the definition of the city of tomorrow, providing more inclusive public services, and finding new solutions for mobility, agriculture and greener energy. Dassault Systèmes is leading the way by providing the technology to model, simulate, analyze, visualize and experience complete cities in the virtual world, to improve how they are built in the real world and the quality of life within them. These virtual twin experiences – visual, digital, 3D models that represent reality with scientific accuracy and are tested and perfected in the context of their use – consider the city environment as well as the infrastructure and commodities needed to build it. Citizens, businesses and city officials can use them to work together to imagine a more sustainable, circular future while simulating and understanding the social and ecological impacts of every design decision they make, before implementing the optimal solution. Dongdaemun Design Plaza: a symbolic building for Urban Renaissance The Dongdaemun Design Plaza is the perfect example of what can be designed using Dassault Systèmes’ software, as it was conceived and designed by Zaha Hadid Architects using CATIA - one of Dassault Systèmes’ solutions. The Dongdaemun Design Plaza, abbreviated as DDP, is a major urban landmark in Seoul with a neofuturistic design characterized by its powerful curving forms. The building is the centerpiece of South Korea's design, art and fashion hub and a popular destination for both local residents and tourists.

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