Centric Software® is delighted to announce the release of a success story about its customer, Chaser Brand.
Headquartered in California, Chaser Brand was founded in 1998. Chaser is a contemporary clothing line with rock and roll influences for women, men and children. It is also the parent company to two other brands: Saltwater Luxe and Sandrine Rose, all available DTC via the respective websites and shipping internationally to certain countries. The majority of the business is wholesale, with product sold throughout the US in various retail stores and boutiques.
Too many spreadsheets and a false start with a PLM system that didn’t meet the company’s requirements had Chaser re-evaluating their options. Learning more about Centric’s small-to-medium business web-based PLM option that grows with a company, convinced Chaser to implement Centric PLM®.
One year into it, spreadsheets have been eliminated and all spec changes are captured in Centric PLM, a single source of the truth. Internal and external permissions and accesses are in place that reflect the way they want their business aligned. Hadi Salem, Founder of Chaser says, “We want to reduce is the amount of bad information that’s going to the factory or vice versa… Centric PLM is a single point of entry and a single point of exit. Information is in one spot and one spot only.”
Read about the path Chaser took to get to this state, what important lessons they learned along the way and what they consider to be Centric’s greatest asset!
