Centric Software® is delighted to announce the release of a success story about its customer, Wildfang.
Founded in 2012, Wildfang is headquartered in Portland, Oregon. Their mission is to answer the question: why is the fashion industry still clinging to outdated gender norms that serve no one? The company evolved from a third-party retailer to private label to ultimately producing the garments they envisioned. Corporate values are strong: they aim for inclusivity and achieved climate neutrality in August 2022. Wildfang was looking to drive efficiency into product development as well.
As the company grew and the number of SKUs expanded, human error while using spreadsheets began to increase. With no central management of data, work was being duplicated and when something was modified, changes had to be made in multiple places. Kelly Hickman (she/her), Production Manager at Wildfang says, “It was a really high-risk and super inefficient process, especially as we’re growing so rapidly.” She knew the company needed a PLM solution. After building a scorecard and evaluating the different candidates, Wildfang chose Centric PLM®.
In addition to the usual improvements that PLM is known for, Wildfang had the insight to target some areas that companies don’t initially set their sights on. “Our planning and finance roll ups are very automated now…” Hickman says.
