More than 25 years ago, a small family-owned crepe cart set out to bring traditional Parisian crepes to the Mexican street food scene. Today, Grupo MYT is one of Mexico’s most innovative restaurant groups with four casual dining brands, Moshi Moshi, La Imperial, Cocina Abierta, Le Crêpe Parisienne, and Vive la Crepe. The group now boasts 50 restaurants across Mexico and recently expanded into the US. With plans to broaden its omnichannel approach and reach 120 total locations in the next three years, Grupo MYT selected Oracle MICROS Simphony Cloud Point-of-Sale (POS) and Oracle NetSuite Enterprise Resource Planning (ERP) to modernize its operations and improve scalability for expedited growth.
“Delivering curated and innovative dining experiences has always been the heart and soul of our vision,” said Alfredo Mier y Terán, co-founder and director of finance and strategic planning of Grupo MYT. “Our restaurant portfolio has pioneered delicious, friendly, and creative dining options since 1996, and with Oracle MICROS Simphony in conjunction with NetSuite, Grupo MYT can remain competitive and creative while providing our guests with the same warm, friendly experience they’ve come to love.”
With MICROS Simphony, staff utilize an intuitive restaurant point-of-sale system that has helped streamlined the kitchen operations, reservations, inventory, and recipe management, all while helping ensure transactional and payment information is easily accessible and stored securely in a cloud environment. And when GrupoMYT was faced with the onslaught of third-party delivery apps and increased demand for online ordering, it knew it had to update its operations to maintain the personalized, consistent customer experience it was known for. The group was able to efficiently orchestrate multiple third parties, leveraging the Oracle PartnerNetwork (OPN) and Simphony’s modern APIs to revolutionize its online ordering and take out process, providing a quicker and more efficient service to satisfy every customer’s ordering preference across its brands.
“Tirelessly innovative and consistently evolving brands like Grupo MYT need a scalable and unified technology stack that’s just as nimble as they are,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “The perfect recipe of Oracle MICROS Simphony and NetSuite delivers a streamlined customer and employee experience, and our robust partner ecosystem provides the limitless capabilities and enhanced configuration to serve Grupo MYT’s current and future growth initiatives.”
NetSuite has helped the group modernize its accounting, financial, and business management functions to increase operational and financial efficiencies. Previously, Grupo MYT’s lack of visibility into inventory and provisioning was negatively impacting productivity. But with NetSuite, it has automated core processes and gained real-time visibility across key operations, including financials, inventory, and procurement. These capabilities enable all employees to work off real-time information and make more informed decisions. With a unified view of its business, Grupo MYT can now focus on strategic projects that will help the company continue to grow and remain competitive.
“Adapting to customers ever-changing preferences continues to be the driving force of successful restaurants like Grupo MYT,” said Gustavo Moussalli, vice president of Latin America, Oracle NetSuite. “With MICROS Simphony and NetSuite, Grupo MYT has access to an integrated business system to gain visibility and control across its financial, inventory and guest experience operations, helping to increase efficiency and support future growth.”
