Optitex®, a global provider of integrated end-to-end 2D-3D CAD/CAM software solutions for the fashion, transportation seating, and furniture industries, today announced their collaboration with Sizer Technologies (Sizer), a global leader in contactless digital body measuring solutions.
The partnership with Sizer presents clear added-value for Optitex’s global apparel customers, specifically the fashion, lingerie, uniform and workwear sectors, where size accuracy and garment fit are mission critical. In addition, large brands and retailers can now benefit from an immediate, responsive digital fitting solution to help optimize their daily operations, and yield significant savings in time, costs, and returns.
Optitex customers enjoy a wide selection of highly-accurate fit analysis tools like PDS Grading, Variation Grading, M2M technologies and 3D Tension View and more, for optimized fit predication. Implementing Sizer’s technology, Optitex uniform customers will eliminate the need for costly and time-consuming manual fitting sessions, and the arduous logistics of sampling, shipping and returning size sets.
Additionally, fashion and clothing brands will be able to visualize and analyze the general anonymized statistical data about their clients’ body measurements on the Sizer Intelligence Dashboard and may decide to adjust their sizing to achieve better coverage of their target audience.
Sizer delivers a powerful, convenient, and user-friendly body measuring solution, enabling its partners to leverage valuable sizing data, and solve their customers’ challenge of incorrect fit. The solution’s self-scanning technology captures the user’s body measurements and translates them into accurate size recommendations for each garment. Completed in just 60 seconds, the web app’s quick measuring process is done using the front-end camera on any mobile device or tablet. In addition to a standard set of length and circumference measurements, Sizer is the only solution to provide breast volume measurements especially critical in lingerie and sportswear.
Amir Lehr, CEO of Optitex, said, “We are proud to add Sizer to our best-of-breed partner ecosystem, and give our customers the opportunity to optimize their fit, and save on costly returns. Sizer’s digital body measuring solution and market-proven technology, matched with our commitment to true digital-to-physical uniformity, will result in superior quality garments, and secured brand trust.”
“Collaborating with industry leader, Optitex, is a tremendous business opportunity for us,” said Adam Kaplan, CEO at Sizer. “By working together, serving the uniform manufacturing industry, as well as name brands and retailers, we can ensure perfect fit quality for every user, on every garment. We believe that Sizer will fast become an attractive and sought-after solution for Optitex retail apparel customers around the world.”
