Centric Software® is delighted to announce the release of a success story about its customer, Lindex.
Lindex, the international fashion company that was founded in 1954, with head office in Gothenburg, Sweden has chosen Centric Pricing™, an AI-driven analytics and product matching solution, to make informed data-based decisions. Lindex sells womenswear, lingerie, kidswear and cosmetics out of 440 stores in 18 markets and an online e-comm site.
As an almost 70-year-old company, Lindex wanted to keep pace with technology and add to their digital foundation to continue their successful, long-standing business of global sales in the apparel world. They were looking to be able to back up assortment and pricing decisions with concrete data. The search for an appropriate system landed on Centric Pricing. What helped sway the choice toward Centric Software was the maturity of the product. Says Pia Ekholm, Design and Buying Manager for Womenswear at Lindex, “Centric Pricing is tested, it’s validated and has big name clients.”
The company wanted merchandisers to have insight into what competitors are doing in real-time with respect to discounting. The flexibility and responsiveness of Centric Pricing allows tests to be run with results quickly and easily accessible. Ekholm says, “If you don’t have the data, it’s a little bit of a guessing game.”
Running these tests have shown financial and bottom-line advantages to assortment and pricing optimization. Find out how finance, planning and design at Lindex are using the tool in unique ways to lay the foundation to scale up success.
