Centric Software® is delighted to announce the release of a success story about its customer, Boardriders.
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes iconic branded apparel, footwear and accessories. Headquartered in Southern California, the Company’s Quiksilver, Billabong, ROXY, DC Shoes, RVCA, and Element brands have authentic roots and heritage in surf, snow and skate. Sold in more than 110 countries in a wide range of distribution, including surf, skate and snow shops, proprietary Boardriders and other company owned retail stores and through various e-commerce channels.
In 2017, the company decided to focus on pricing. They created a position called Head of Global Pricing Strategy, which Peter James holds. He describes the way pricing research used to be done with 50 different people each gathering data in multiple spreadsheets, across all the brands. “You don’t have that ability to do any central or quantitative analysis on it. It’s not shareable,” James says.
Another challenge was getting the assortment right during planning. A consulting firm designed a basic scraping tool to collect competitive data which gave Boardriders a taste of the potential benefits of a fully-formed pricing and assortment solution. The search for the right tool led them to Centric Pricing™, an AI-driven competitive assortment benchmarking and market trend insights platform. Information is delivered in real-time to aid in accurate decision-making. James says, “With Centric Pricing, having the information at your fingertips ensures that nothing is missed. It gives a view of the opportunities when they’re there.”
Read the full story to learn what James and his colleague, Hendrik Kriel, Global Director of Data Insights have to say about what they found most valuable, and getting concrete benefits shortly after implementation!
