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Industry Summary Articles

Tuesday, April 18, 2023

Centric PLM is the Backbone of ADEO’s Product Portfolio Strategy

Centric Software® is delighted to announce the release of a success story about its customer, ADEO.

ADEO is a community of companies that brings together different brands—including Leroy Merlin, Bricoman, Zôdio, Weldom and several others around the world. The company offers products and services via more than 1,000 retail outlets and various large online platforms. ADEO brands span two main types of offers—DIY for individuals and professionals and home decoration products that cover everything from structural materials, electrical, paint, kitchens, bathrooms, storage and general supplies as well as finishing materials, decoration and lighting. 

Prior to the deployment of Centric PLM®, ADEO used spreadsheets to manage the structure of their product assortment and product development execution. But with 95,000 SKUs in their product portfolio, including 57,000 active SKUs, the complexity of managing everything increased exponentially and they needed a tool to drive efficiency in product development as well as to be able to strategically manage the overall offer.

“Our main strategic challenges were to develop a transverse view of the product offering across all ADEO companies, as opposed to each brand selecting products independently. We needed optimize and automate the process,” explains Régis Lepoutre, Project Market Leader (kitchens, bathrooms and storage) at ADEO Services. “We are now able to roll up product breadth and volume and align the offer by product and also in terms of pricing.”

With international expansion in mind, ADEO wants to strengthen their development capacity via partnerships in order to build a platform where stakeholders can connect, eventually extending to a marketplace and knowledge forum for expertise and advice for services.

Thanks to Centric PLM, the completeness of available data has improved greatly, attaining a level of over 90%. Previously, this performance indicator was simply unquantifiable. Another significant improvement is meeting time-to-market goals, which is also above 90%. ADEO teams have an overview and easy access to information at all levels of the company.

To view the original press release, please click here.

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