Tacton, the leading Configure, Price, Quote (CPQ) SaaS partner to manufacturers for simplifying sales in complex configuration, announced it has secured a strategic investment from Rubicon Technology Partners (“Rubicon”), a leading private equity firm based in Boulder, Colorado, that is focused exclusively on investing in and growing enterprise software companies. Additionally, Tacton’s investment partner since 2017, GRO Capital (“GRO”), will be a co-investor and join Rubicon in supporting the next phase of Tacton’s scaling journey.
This investment will accelerate Tacton’s global growth strategy, particularly in North America, as the company continues to scale through product innovation and go-to-market expansion building on the company’s momentum as a category leader, as recognized by Gartner® in the 2022 Magic Quadrant™ for CPQ Software.
As a leader of the manufacturing software industry, Tacton has brought innovations in sustainability, advanced product configuration, and smart, subscription-based services to change the way manufacturers across the globe do business. Drawing on years of extensive research and a distinct dynamic and constraint-based solving technology, the company has unlocked a groundbreaking approach that enables B2B manufacturers to tackle complex demands and sales processes in the B2B manufacturing ecosystem.
Tacton’s CPQ solutions enable smooth and resilient end-to-end operations, while delivering a flawless digital customer experience when selling complex equipment and related services. With 75,000 active users of Tacton today, Tacton customers, on average, see a 34% increase in efficiency related to time spent by sales creating a quote, a 30% increase in sales volume and boost their profit margins by 20% by decreasing order errors and offering fewer discounts.
“Since its founding 25 years ago, Tacton has transformed from a Swedish configuration management startup to a global CPQ SaaS vendor, delivering a best-in-class product to accelerate manufacturer’s revenue goals while revolutionizing their sales experience,” said Bo Gyldenvang, CEO of Tacton. “Tacton is uniquely positioned to solve the most pressing configuration challenges facing manufacturers around the world. Now, with the investment from and partnership with Rubicon, we have the opportunity to bring our innovative products to a broader base of global customers than ever before. We look forward to the journey ahead with a partner that shares our vision for the future of manufacturing and has the resources to supercharge our growth.”
“Industrial manufacturers are being forced to reimagine how they offer their products and services to customers alongside the operational challenges of increasing product complexity, rapidly changing customer demands, shifts toward digitized buying experiences, and intensifying focus on environmental footprint at a product-level,” said Dan Levy, Partner at Rubicon Technology Partners. “Tacton’s CPQ platform stands out as uniquely differentiated in solving these critical configuration problems for some of the largest and most complex manufacturers in the world. We are thrilled to have the opportunity to partner with the Tacton team and GRO Capital to help accelerate the company’s growth and shape the future of manufacturing software through continued product innovation and go-to-market expansion.”
“We have been on an amazing transformational journey with Tacton in the last six years. Based on its unique product approach, Tacton has established itself as the recognized market leader in CPQ for complex manufacturers,” said Lars Lunde, Partner at GRO. “It has been a true pleasure working with the talented Tacton team and we are convinced that the company has a bright future ahead of it as it seeks to scale even further globally. We are therefore grateful that GRO Fund III will continue the journey with Tacton together with Rubicon Technology Partners, who shares our vision for the company and undoubtedly will be able to accelerate Tacton’s path towards this vision.”
