Rino Sports, a leading sneaker manufacturer, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in 1989, Rino Sports is located in the famous shoe manufacturing region of Putian, China. Rino Sports provides professional services and high-quality products for many international and domestic brands, such as well-known sports brand ANTA. Rino Sports produces 10 million pairs of shoes annually, with an output value of more than 1 billion yuan.
Intelligent manufacturing has always been the goal of Rino Sports, and this year Rino Sports plans to officially launch intelligent production lines and promote the digital transformation of the footwear industry.
Rino Sports is implementing Centric PLM™ to achieve R&D digitalization. The entire R&D process is currently based on manual data entry, resulting in long meeting times, inefficient report production, difficulties in tracking product development, a lack of multi-dimensional costing analysis and challenges related to sharing and acquiring data between teams.
Mr. Wang Lu, director of Rino Sports Industry Rino Academy, says, “The main business process of Rino’s entire R&D center will be upgraded. Centric PLM will take the lead in building a unified information and digital platform. It will enable us to connect with flexible digital factories, closely follow the market and respond quickly, achieve cost reductions, increase efficiency and use big data to support decision-making, truly realizing ‘Rino Intelligent Manufacturing’.”
Rino Sports selected Centric Software due to Centric’s deep apparel and footwear industry expertise, as well as the features and flexibility of Centric PLM. Teams from Centric and Rino will collaborate closely to fully understand Rino’s business needs and future vision and ensure the smooth implementation of the PLM project.
Mr. Lin Jinyang, chairman of Rino Sports, says, “Since 2018, Rino has gradually upgraded ways of working using digital systems. The PLM project is another important advance in innovation at Rino, reflecting the forward-thinking spirit of our teams. We hope that all employees can devote themselves to the implementation process.”
“Rino Sports is a leader in the digital transformation of Putian shoe manufacturing, and we are delighted to partner with them,” says Chris Groves, CEO of Centric Software. “We look forward to working closely with the team from Rino Sports to fully digitalize R&D and achieve their vision of more streamlined, efficient and intelligent manufacturing.”
