Zhongqiao Sports, a leader in China’s sporting goods industry, has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Since its establishment in 2000, Zhongqiao Sports has been involved in the design, R&D, production and marketing of sports shoes, clothing and accessories for adults and children. Zhongqiao Sports has nearly 6,000 brand stores across China and a number of well-known brands such as QIAODAN, QIAODAN KIDS and UMBRO.
Zhongqiao Sports needs greater digital integration to fulfill its consumer-oriented goals and keep up with the demands of local markets and global competition. Until now, their entire R&D process was managed using spreadsheets, resulting in low efficiency and difficulties in disseminating and obtaining development data.
Zhongqiao Sports is seeking exponential growth and has implemented Centric PLM™ to establish a platform that will digitalize R&D, standardize processes and data, facilitate rapid information sharing and improve cross-departmental collaboration.
Mr. Ma Lei, General Manager of Zhongqiao Sports, says, “Zhongqiao Sports will soon establish a complete lifecycle management platform for every product line from planning and R&D to production. A one-stop digital platform will enable us to review progress efficiently, identify risks in time and quickly optimize products. Over the past 6 months of implementation, every colleague involved in the project has contributed to managing excellent results using Centric PLM.”
“Centric has already helped us integrate the best practices in the industry, and this PLM project is implemented on the shoulders of giants,” he concludes.
“We are honored to partner with Zhongqiao Sports to lay the foundation for their digital transformation,” says Chris Groves, President of Centric Software. “Now that Centric PLM has been implemented successfully, we look forward to working with Zhongqiao Sports to realize their ambitions for exponential business growth.”
