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Industry Summary Articles

Thursday, August 03, 2023

Sopheon announces integration with Pendo’s Product Experience Platform

Pendo is the industry’s most comprehensive product experience platform. Featuring powerful software usage analytics along with in-app guidance and user feedback capabilities, Pendo enables even non-technical teams to deliver better product experiences to their customers or employees. It tracks user engagement data and helps product managers make decisions on where to invest time and effort to improve products.

“R&D teams need a complete picture of what users want, what they do, and how they feel in order to prioritize product improvements—customer feedback isn’t enough,” said Todd Olson, CEO and co-founder of Pendo. “With access to product usage data, teams can see how users are interacting with a product and get to a starting point for where to make improvements. The integration with Acclaim Products will provide Sopheon customers deep insights into how users are interacting with their products and drive data-driven decisions to improve their products.”

Pendo user engagement data will now be imported automatically into Acclaim Products, updating the key performance indicators (KPIs) and, if applicable, also updating a product’s health score. In addition to the integration with Pendo, Acclaim Products also integrates with Google Analytics. These capabilities provide companies with a more comprehensive view of success progress and helps product managers make informed decisions and drive growth.

“By understanding how customers interact with a product, businesses can make better data-informed decisions,” said Greg Coticchia, CEO of Sopheon. “With user engagement data from Pendo and Google Analytics integrated directly into Acclaim Products, Sopheon users can now track and monitor historic user engagement data. This capability enables organizations to identify areas for improvement and make data-driven decisions that enhance the overall user experience.”

Sopheon’s software offerings support InnovationOps thinking and principles that help organizations with discovery management, product management, project management, portfolio management, and governance. Acclaim Products makes it possible to manage products throughout the entire life cycle by tracking product health, prioritizing trade-offs, informing stakeholders, and making decisions without having to spend hours cobbling information together.

To view the original press release, please click here.

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