The Big Ten Conference and Big Ten Network (BTN) announced the addition of IFS, the global cloud enterprise software company, as an official partner of the Big Ten Conference, the nation’s premier athletic and academic conference. As the first-ever technology partner of the conference and network, IFS becomes the Official Technology Partner of the Big Ten Conference.
“As the first Official Technology Partner of the Big Ten Conference, we are looking forward to exploring the benefits of IFS’s advanced technology, primarily in support of the scheduling process,” said Big Ten Chief Operating Officer Kerry Kenny.
Throughout the partnership, IFS will provide feature segments on BTN and deliver advanced statistics into game broadcasts. In addition, IFS will present the Big Ten Football Players of the Week awards and serve as the presenting sponsor of the Big Ten Baseball Tournament. The IFS brand will also be featured in an array of media assets and TV visible signage in Big Ten men’s and women’s basketball, football and various Olympic sports.
“IFS has experienced rapid growth over recent years and we’re proud that the US is the company’s largest market” said Oliver Pilgerstorfer, IFS’s Chief Marketing Officer. “The Big Ten Conference is an excellent platform for IFS to build further visibility and demonstrate the power of our advanced technology. We are excited to start the partnership looking at ways that the Big Ten Conference can benefit from IFS.ai”.
“IFS, and their commitment to innovation and results, makes for the ideal technology partner for BTN and its viewers,” added BTN President François McGillicuddy.
