Accenture has acquired Redkite, a UK-headquartered data consultancy that specialises in full stack data expertise to help organizations accelerate their performance with data-driven intelligence and AI. The acquisition will expand Accenture’s data capabilities to help clients accelerate transformation with modern data platforms that unlock the power of AI across the enterprise.
With deep expertise in the consumer goods and services, retail, and media industries, Redkite has helped some of the UK’s most ambitious growth companies and household name brands to launch new products and services, make better data-driven decisions, and create personalised experiences for customers. Headquartered in London, and founded in 2018, Redkite brings a full breadth of capabilities, from data strategy, to architecting and implementing modern data platforms. Redkite’s team of more than 230 professionals will join Accenture’s Data & AI practice in the UK.
Kayur Rughani, a managing director in Accenture’s Data & AI practice, said, “AI is a significant catalyst and opportunity for business transformation. In order to move from experimentation to scaled implementation, our clients need a strong data and AI foundation, and they need to be value-led in every capability they choose to reinvent with generative AI. The powerful combination of Accenture and Redkite’s capabilities, expertise and services will help clients make the shift to scale AI investments, rapidly and responsibly.”
Jon Tippell, managing director at Redkite, said, “We all know the next technology revolution is here, but data readiness is the top challenge for companies as they move forward with AI adoption. For companies to embrace the opportunity of data and AI, they need strong digital foundations in the cloud across their business. Joining Accenture means we can become a stronger force for our clients to set their data strategies in motion and fuel their organisations with intelligence.” Henry Crawford, managing director at Redkite, added, “Together we will create more opportunities for our people and clients – leveraging our data capabilities and academy training model as we embark on the next critical phase of the AI journey.”
This acquisition forms part of Accenture’s recently-announced $3 billion investment over three years in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency, and resilience. The Data & AI practice will double its AI talent to 80,000 professionals through a mix of hiring, acquisitions, and training.
Redkite also complements Accenture’s acquisitions in the UK of cloud and digital transformation consultancy, Infinity Works, in 2021, and analytics and data transformation services consultancy, Mudano, in 2020.
Financial terms of the transaction were not disclosed.
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