Accenture has completed its acquisition of management consultancy Vocatus, which uses behavioral economics modeling to develop pricing strategies and sales concepts for business-to-business and business-to-consumer models. The acquisition strengthens Accenture’s modeling capabilities for clients in Europe.
The acquisition of Vocatus, previously announced on December 12, 2023, will add more than 50 experts to Accenture’s Corporate Strategy, Growth and Pricing practice. Terms of the deal were not disclosed.
Vocatus has been supporting businesses in sectors including financial services, media and telecommunications for nearly 25 years. Headquartered in Munich, the company developed a differentiated approach to behavior-based pricing with its proprietary, comprehensive GRIPS method that can identify purchasing behavior and buyer types for specific markets. The method has been verified in over 500 qualitative and quantitative studies for clients across 30 countries since 2008.
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