Cyncly, the leading global provider of software and content solutions that help make spaces amazing, is excited to announce that its client, retailer CEDEO and its Envie de salle de bain showroom (of the Saint-Gobain Group), and its related brand Point P, have launched a new online 3D bathroom and tile design tool powered by Ideal Spaces. This new solution brings a powerful self-service design tool to customers who wish to create their own spaces, and enables the company’s professional designers to create and update polished designs with their customers in real time.
During the comprehensive bidding process and feasibility study, the Envie de salle de bain team was won over by the technological capabilities of Cyncly’s design and sales solution, the skills of the project team and Cyncly’s deep industry experience. Now, the 3D configurator solution powered by Ideal Spaces serves as one of the three pillars of the company’s digital strategy to become the omnichannel bathroom leader, leveraging its online presence and improving its customer service at over 200 showrooms.
“We chose to work with Cyncly not only because their product met our needs, but also because they act as a real partner to support our growth and ambition,” says Cyrille Malfilatre, National Director, Envie de salle de bain. “Now we are seeing the benefits of the project: our designers can deliver a better customer experience in every way. We understand our customers more deeply, meet their needs more quickly, and can cut administrative burden by 30%. By giving installers a more complete set of designs and specifications, customers can be confident the installation will meet their expectations. We are excited to be improving every step of the customer journey.”
Envie de salle de bain had set several objectives for the 2023 launch. Above all, it aimed to shorten the sales cycle and beef up their digital offering through the implementation of Ideal Spaces, both in-store to equip their sales staff and online to inspire consumers through leading self-service design capabilities. The Ideal Spaces solution improved on the company’s previous design tool by offering their designers a modern, intuitive tool that allows them to complete designs faster and show customers more polished offers.
The Ideal Spaces solution went beyond a drop-in replacement for the company’s previous design tool, however. Instead, it is the technical foundation for a larger-scale customer engagement project involving their marketing, IT and bathroom business experts. Now, Envie de salle de bain customers can create their project where they want, when they want and on any device – and the company can build stronger relationships with its customers when they are online and in the store.
“We’re proud that a major group like Saint-Gobain has selected Cyncly to collaborate on this project,” says Philippe Laziosi, Enterprise Sales Director for Southern Europe, Cyncly. “They are taking advantage of two core strengths of Ideal Spaces: the quality of our design data and the wealth of bathroom and tiling catalogs integrated into the solution. We have worked hard to earn their trust and fulfill their vision for a better end-to-end customer experience. Now, they are seeing the benefits with more insights into their customers’ needs and an improved sales cycle.”
