Leading Mediterranean food production company, Kasih Food Production Co., has gone live with Centric PLM™ to accelerate new product development, optimize compliance and quality processes, and achieve ambitious growth goals. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell food & beverage and consumer products to achieve strategic and operational digital transformation goals.
Based in Jordan, Kasih Food Production Co. proudly upholds a nearly century-long tradition of Middle Eastern culinary excellence and has grown to be one of the top 10 hummus manufacturers in the world today. With an extensive international presence spanning more than 40 countries, Kasih Food Production Co. is a global ambassador for Middle Eastern cuisine. A commitment to ‘Conscious Transformation’ sets them apart, aiming to exceed customer expectations.
“Overall, our goal is to be the number one brand for middle eastern foods worldwide and to bring even more innovative, high-quality products to market quickly and efficiently,” says Khaled Kasih, CEO at Kasih Food Production Co.
The company realized that teams were wasting valuable time with manual work and spreadsheets, poor transparency and accountability were limiting, and the artwork approval process was too complex. Looking to develop new, streamlined processes and improve technological capabilities to power growth and reduce costs, Kasih Food began the search for a PLM provider.
Mr. Kasih says, “We have a goal to expand our products portfolio and focus on key markets. We knew that we needed the best PLM solution to build on our strong reputation and long history in food manufacturing.”
After an in-depth analysis of multiple systems, the company selected Centric PLM as the backbone of their digital transformation. “Centric PLM was the clear choice,” Mr. Kasih states. “We were impressed with Centric’s food and beverage expertise and customer references. The robust functionality, modules and scalability met all of our specific requirements.”
The implementation went well. Mr. Kasih says, “The Centric team has been thorough, accessible and supportive.” Several departments including compliance, quality and product development, are now using Centric PLM to drive efficiency into the end-to-end product journey.
“PLM speeds up new product development, improves communication among stakeholders and simplifies workflows to accelerate approvals,” says Mr. Kasih. “The artwork proofing process is now streamlined for all teams involved to avoid multiple revisions and compliances issues.”
Mr. Kasih concludes, “We are already seeing improved visibility, communication, and coordination across departments, and PLM’s streamlining capabilities across multiple functions will support our international growth.”
“We are honored that Kasih Food Production Co. has chosen Centric PLM to support their growth strategy,” says Chris Groves, CEO of Centric Software. “Centric Software is delighted to partner with a company that has a legacy built on quality and innovation and we look forward to seeing Kasih expand their product lines globally.”
