HCLTech, a leading global technology company, has enhanced its digital experience solution, Advantage Experience, with generative AI (GenAI) capabilities to help enterprises transform their marketing landscape.
HCLTech’s Advantage Experience helps enterprises accelerate marketing automation and campaign launches, increase customer experience platform efficiency and lower the cost of ownership of marketing ecosystems.
The solution combines marketing technology with GenAI capabilities, enabling enterprises to curate hyper-personalized experiences, improve product discoverability and design and integrate customer experiences into MarTech platforms faster and seamlessly.
“Technology innovation and marketing creativity converge in HCLTech’s Advantage Experience AI to transform engagement with audiences. It leverages the potential of GenAI to give enterprises a competitive edge in a dynamic digital landscape by helping them maximize the value of their resources for marketing campaigns and interventions,” said Sadagopan Singam, Executive Vice President, Global Head of SaaS & Commercial Applications, Digital Business Services, HCLTech.
With its full-stack application development and engineering expertise and decades of experience in AI, HCLTech is helping clients unlock the best value out of GenAI, from chip development to cloud and business process optimization.
HCLTech is a Gold sponsor of the Adobe Summit 2024 from March 26-28 in Las Vegas.
For a live demo of HCLTech’s Advantage Experience AI, visit booth #261.
