Matterport, Inc., the leading digital twin platform for the built world, announced it has partnered with Crunch Fitness, one of the largest fitness companies in North America, to use Matterport’s leading digital twin and photography services to ensure brand consistency across marketing materials for its U.S. franchise locations.
Headquartered in New York City, Crunch has over 450 gyms worldwide, serving a diverse community of more than 2.5 million members. Known for its reputation for innovation in the fitness community, Crunch invested in Matterport’s state-of-the-art property marketing solutions to offer single-source brand marketing materials across its portfolio of gyms.
With this agreement, Matterport will offer Crunch clubs access to nationwide photography, digital twins, and aerial drone photography services to produce rich media content that encourages prospective gym-goers to start their fitness journey with Crunch.
In seeking to achieve brand uniformity and streamline photography work, Crunch decided to partner with Matterport due to the company’s network of expert photographers, global capture technicians for its unique digital twin technology, and its overall scale. Beyond virtual tours, Matterport’s digital twins are capable of providing affordable all-in-one property marketing packages that span HDR photos, 4K video, and floor plans – all of which can be generated from a single digital twin.
“We are always seeking ways to further enhance and evolve the franchise experience,” said Kate Weis, Vice President of Franchise Marketing, Crunch Fitness. “Being able to partner with Matterport, the leading company in the digital photography space, and offer our franchise network such high-level visual assets will continue to move the needle for our franchisees.”
“We are thrilled to help Crunch create a more consistent experience across promotional materials that encourages members from every community to participate in fitness,” said Jay Remley, Chief Revenue Officer, Matterport. “With our expert photography services and the immersive power of Matterport’s digital twins, Crunch Fitness is primed to extend its excellence as a leader in the fitness world across all of its marketing assets.”
