Accenture has completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture.
The acquisition of SOKO, previously announced on May 2, 2024, adds approximately 300 employees to Droga5 São Paulo, deepening the agency’s influence and relevance in Brazil and Latin America, while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group. SOKO co-CEOs Felipe Simi and Brisa Vicente are appointed CEO and creative chairperson, and co-CEO, respectively, for the agency. Also, former associated partner Felipe Belinky will be Droga5 São Paulo’s Chief Operating Officer.
Headquartered in Brazil’s largest city, São Paulo, SOKO specializes in brand storytelling that engages audiences organically. Through proprietary methodologies and metrics, the agency has successfully turned powerful ideas into strong brand engagement and impressions for its clients. The agency is also ranked as one of the top three advertising agencies in Brazil by SCOPEN for its excellence in innovation and creativity. Its creative work has also been recognized across the international award show circuit, such as The One Show, Clio Awards, The Effies, Fast Company and Cannes Lions. Ahead of this year’s Cannes Lions , SOKO and its work have been shortlisted within the highly coveted Titanium and Glass categories.
SOKO was founded in 2015 by Simi. His creative influence and activism have earned him the title of #1 most admired advertising executive in Brazil according to 2023 Agency Scope research; elected him "Advertising Game Changer" by Meio e Mensagem and nominated him for “Industry Leader” for Prêmio Caboré in 2022. He was also named by Wired Magazine as one of the 50 most creative people in Brazil in 2020.
Droga5 was founded in 2006 by David Droga, and is headquartered in New York, with offices in London, Dublin, Tokyo and São Paulo. With the acquisition of SOKO, Droga5 intends to accelerate its global mission of delivering creativity rooted in strategy and purpose, that is humanity-obsessed and where experiences deeply connect with people and add value to their lives.
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