Lacoste, the iconic fashion-sport brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution and Centric Visual BoardsTM, a visually driven assortment optimization solution. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, cosmetics & personal care and other consumer goods to achieve strategic and operational digital transformation goals.
In a push to improve efficiency, accelerate product development and speed time-to-market, Lacoste wanted a digital solution to rationalize product information while also enabling them to leverage historic data. Specifically, they sought to adopt a single, company-wide PLM capable of streamlining the development of multiple categories of products all in the same system. With Centric PLMTM, hand in hand with Centric Visual Assortment Boards, Lacoste will also accelerate and optimize the overall product offer including assortments adapted to local markets. Finally, the company wished to harmonize ways of working and capitalize on industry best-practices.
After thoroughly evaluating several vendors, Lacoste chose Centric Software because, according to them, Centric is the only solution that is truly fashion-focused and can adapt to all of their needs. Deciding factors in favor of Centric were the out of the box (OOTB), high-configurability of Centric solutions, Centric team experience and integrated industry best-practice expertise.
“We are thrilled that a global brand like Lacoste has chosen both Centric Visual Boards and Centric PLM to drive the digital transformation of their assortment optimization and product development process,” says Fabrice Canonge, President of Centric Software. “We are honored to count Lacoste, a very highly regarded name in the fashion, luxury and sport world, among our clients. Their drive for ingenuity and their high standards of excellence will push us in our goals of continuous innovation and improvement, and we look forward to partnering with Lacoste as they achieve their short and long term success.”
