Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces that MeEat Food Tech, a Finnish plant-based food tech startup, has successfully implemented Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, food service and multi-category retail to achieve strategic and operational digital transformation goals.
MeEat, the plant-based food startup founded in 2020 is on a mission to transform the food system. Its strategy — inspire the world to adopt plant-based food. Its brand, MUU is the market leader in Finland with 17% in 2023 of the meat alternative market share. To date, MeEat has launched 50 products to market and in December 2023 released the first MUU products in Germany’s largest retail chain. This is one of the milestones in its international growth plan and goal to significantly increase sales in 2024.
MeEat knew they needed a better way to streamline processes, power innovation and gain control of data to achieve its ambitious growth goals and selected Centric PLM as the foundation.
”Our target is to increase the category penetration by attracting new consumers with our expanding portfolio from meat substitute products to other kinds of plant-based foods,” says Janna Oksanen, Category Manager at MeEat. “We are aiming to grow in the food service, industry and export businesses this year.”
MeEat recently went live with Centric PLM and has successfully onboarded its product development, R&D and sales teams. The launch was seamless, teams are thrilled to have access to PLM and the benefits of having a ‘single source of truth’ are already being realized.
“PLM improves our new product development processes, the way we ideate and makes searching for information much easier and faster,” comments Oksanen. “It helps to manage our portfolio more effectively, which is essential when expanding into new markets.”
While the implementation is still in progress, teams remain highly engaged. “Our teams are motivated and committed to fill in the data of materials and product information as soon as possible, as everyone understands the pros of PLM and their attitude has been great,” confirms Oksanen.
The positive relationship with Centric throughout the launch has been a fundamental ingredient for success. Oksanen shares, “Centric has been very co-operative and supportive throughout the entire project, every request was taken into consideration quickly.”
MeEat is optimistic about the future potential of PLM in addition to the ROI already achieved in product development, innovation and time saved with a centralized data repository. “This will enhance our portfolio management, leading to higher margins and more effective projects,” says Oksanen.
“We are thrilled that MeEat had such a successful PLM go-live and has achieved impressive results so quickly,” says Chris Groves, CEO of Centric Software. “We look forward to our long-term partnership and to MeEat’s continued growth and success in reaching its goal to make the food industry more sustainable.”
