Centric Software® is pleased to announce that Chinese beauty company Beltonway will implement their Product Lifecycle Management (PLM) solution, Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.
Founded in 2014, Ningbo Beltonway Brand Management Co., Ltd. (Beltonway) is an e-commerce pioneer in China, retailing multiple brands including geoskincare, MedRepair, SKYNFUTURE, Little Dream Garden and GALIMARD. Beltonway also has an R&D team in Shanghai and an independent product innovation and development center that has incubated five proprietary brands, such as boben, Carekeeps, Lexose and more.
Competition in the beauty market is fierce, and Beltonway is focusing on long-term strategic investment in digitalization to continuously improve product capabilities, meet consumer needs and drive long-term growth.
Mr. Jiang Wei, General Manager of Beltonway, says, “Previously, when we had only 10 or 20 SKUs, product development could rely on manual management. However, when we decided to develop 5 brands, manual methods could no longer meet our needs. We need a system to manage the entire product development process and data.”
Beltonway selected Centric PLM on the basis of Centric Software’s global perspective and professional experience, as well as the strength of the solution, says Mr. Jiang.
“Centric PLM is highly specialized in the fashion, retail and consumer goods sectors. There are also China beauty companies using Centric PLM. We have very ambitious strategic goals for the next three to five years, aiming to benchmark and learn from top international brands, especially in the cosmetics sector. Centric shares our global vision and has accumulated rich practical experience in product and merchandise management. Centric is our best choice.”
Beltonway’s PLM project aims to systematically manage product development, build a real-time repository for product data and integrate Centric PLM with communication apps as well as their ERP solution.
Mr. Liu Lin, Vice President of Beltonway, states, “Currently, Beltonway is transitioning from ODM to OEM and is also planning its own factories. By digitizing the management of the entire product lifecycle, we will no longer overly rely on individual experience or manual data collection and management. This has significant strategic implications for the company’s future development.”
“We would like to welcome Beltonway to the Centric family,” says Chris Groves, CEO of Centric Software. “We admire Beltonway’s strategic vision and look forward to empowering their future development. Together, we aim to deliver better products and experiences to consumers.”
